In this video, Dan Gosling talks about how companies use music to strengthen their brand. He also explains what motivated him to create the jingle for ChopSaver Lip Care. His inability to obtain the rights to the old classic “Holiday for Strings” helped him create an iconic tune of his own. (Spoiler alert: If you […]
“I’m a woodwind player. Why should I use ChopSaver?” That is a question I get a lot from people who play a flute, oboe, clarinet, saxophone or bassoon.
Non-musicians often ask me what exactly ChopSaver does and what makes it so special for musicians. Well, if you’ve never played a brass instrument, it may be a little hard to understand.
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